ZOW Istanbul 2011 – Gateway to Eurasia
Hotspot for new trends and design in the furniture industry
ZOW, the International Exhibition of Components and Accessories for the Furniture Industry, is opening its gates for the fourth time in Istanbul: From 15 – 18 September, a total of 300 high-ranking domestic and international exhibitors are presenting their latest innovations to an international audience. Organiser Survey Fuarcılık Danışmanlık Ltd. Şti. is expecting more than 20,000 professional visitors at the CNR Exhibition Center. One of the highlights at ZOW will be the new design symposium “ZOW Essentials”, featuring well-known designer Karim Rashid as the key note speaker.
Thanks to its concept and location, ZOW in Istanbul is just the perfect place to do good business in Turkey, the Middle East and Eastern Europe. That is why the event has developed into a first league meeting point and professional platform of the European and Asian sectors since it premiered in 2008. In order to expand and strengthen the B2B show’s position, the ZOW organising team has now successfully treaded new paths in terms of organisation in the run-up to this year’s edition. ZOW 2011 in Istanbul has a new and sharp focus on topics characteristic of the supplier industry. The limelight is clearly on the classical supplier products such as fittings, panel materials, surfaces and accessories – making ZOW very different from other trade shows of the sector on the Turkish market.
“ZOW Essentials 2011”: Design symposium with Karim Rashid
The latest in new materials and lightweight construction as well as high-end furniture production trends can be experienced live at ZOW 2011. And visitors are not only given an understanding of these topics in exhibitor showcases, but also in “ZOW Essentials”, a top-class design symposium with attractive presentations and a series of lectures running from 16 – 17 September. The goal is to support the furniture industries of Turkey and its neighbouring countries to generate significant advantages in competition.
The surface industry strongly supports ZOW in Istanbul, so the visitors will find an abundance of international companies of this sector exhibiting at this year’s fair. In order to round up the vital topic ‘surface design’, “ZOW Essentials” is presenting a creative luminary in this field: The internationally renowned designer Karim Rashid will be the key note speaker at the event. Rashid is one of the most prolific designers of his generation and his Arabic background makes him the “first choice” to talk about regional design topics. Over 3,000 designs – ranging from interiors, fashion, furniture, lighting, art and music to installations – as well as more than 300 awards and his works in over 35 countries speak for themselves. “The design symposium ‘ZOW Essentials’ will be of international importance and mark a real highlight for all our visitors and exhibitors. We are also very happy to present further top-designers such as Atilla Kuzu, Nursema Öztürk’ün, Derin Sarıyer, Can Yalman or Yılmaz Zenger at our special feature,” says Aykut Engin, show manager at ZOW Istanbul.
Conquering new markets
For months, the new quality initiative for ZOW Istanbul has been developed with enthusiasm and new ideas for even better service. The foundation for this was established last summer, when Clarion Events Deutschland GmbH Germany took over the Turkish trade fair organiser Fuarcılık Danışmanlık Ltd. Şti. as a 100% subsidiary. Under the ZOW motto “Gateway to Eurasia”, the show organisers have also tapped into additional growth markets in the Arab world, Southern Russia and all around the Southern Mediterranean, along with the domestic market. Aykut Engin: “With our ambitious quality campaign we are looking forward to a successful development and sustainable strengthening of ZOW on the important Turkish growth market and the neighbouring Eurasian markets. All in all, the exhibitors and visitors of ZOW Istanbul can look forward to an exciting event – with innovative products, targeted expert information and best business opportunities.”
ZOW Istanbul 2011
CNR Expo Center Istanbul/Turkey
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